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UIW BBA | Bachelor of Business Administration

BBA | Bachelor of Business Administration | Professional Golf Management

Professional Golf Management Degree at UIW

The Professional Golf Management Program (PGM) is designed to prepare graduates to successfully integrate their education and training into the challenging environment of the professional golf management industry. As the successful management of golf facilities becomes increasingly demanding, it is imperative these professionals have a greater understanding of the business of golf. These knowledge areas include the basics of our core curriculum as well as many of our other focus areas. Understanding the importance of proper human resource management, UIW Professional Golf Managment Facilitymarketing, supervisory and management skills is imperative to successfully managing the operations and golf facilities.

It is equally essential for those entering the profession to have a foundational understanding of turf grass management, golf course equipment management, food and beverage operations, customer relations and overall business planning. These professionals will have an opportunity to learn, develop and apply these educational experiences during a progressive internship program that will allow them to experience first-hand how their classroom experiences are applied in real environments. Their internships will focus on application and hands experiences in the many facets of golf course operations. Our industry experts at Foresight Golf Management will partner with us to develop and teach these hands on proficiencies to further enhance and educate our students' classroom experiences.


Curriculum – PGM Concentration

To fulfill requirements for award of a BBA in Professional Golf Management, a student must complete each of the following:

A. 45 semester hours of Core Business Classes. Click here to view core business classes.

B. 24 semester hours of the following required courses:

DEPARTMENT COURSE NUMBER COURSE NAME
BMGT 3354 Human Resource Management
BMKT 3377 Consumer Behavior
BMKT 4375 Market Research
BMKT 3333 Integrated Marketing Communications
BMGT 4370 Project Management
BMGT 4390 Business Ethics
BMGT 4340 Management Skills
BMGT 4355 Org. Behavior & Leadership

C. 8 semester hours of the following required courses:

DEPARTMENT COURSE NUMBER COURSE NAME
BPGM 1111 Professional Golf Management Introduction
BPGM 1121 Guest Services, Golf Car Fleet Management
BPGM 2131 Golf Shop Operations, Tournament Operations
BPGM 2141 Player Development / Golf Instruction
BPGM 3151 Food and Beverage Operations / Retail Management
BPGM 3161 Turf Grass Management
BPGM 4171 Business Planning
BPGM 4181 Golf Course Marketing

D. 3 semester hours of internships at local golf facility:

DEPARTMENT COURSE NUMBER COURSE NAME
BPGM 2188 Guest Services and Fleet Management Internship
BPGM 3188 Golf Operations Internship
BPGM 4188 F&B Operations / Retail Management Internship

 

Click here for the Professional Golf Management 4-Year Degree Plan


PGM Course Descriptions

  • BPGM 1111 –  PGM Introduction / Orientation

    This course is an introduction to all aspects of the professional golf management program and will provide a broad perspective. The students will review facility operations to include overviews of customer service, golf operations, tournament operations, food & beverage operations, retail management, turf grass management, business planning, and golf course marketing. The information within this course will also be utilized during the student’s internships. (Fall)

  • BPGM 1121 – Guest Services, Golf Car Fleet Management

    The course will focus on cultivating positive customer relationships, developing effective solutions to potential customer dissatisfaction, and reviewing methods to develop effective procedures and policies that ensure positive customer satisfaction.  Additionally, golf car fleet management strategies will be studied. This will include exploring the advantages of leasing vs. buying equipment as well as the many important preventative scheduled maintenance procedures that ensure the golf car fleet’s longevity. The information within this course will also be utilized during the student’s internships. (Spring)

  • BPGM 2131 – Golf Shop Operations, Tournament Operations

    This course introduces of the various aspects of golf shop operations and tournament operations. Golf shop operations topics include customer relations, tee sheet management, and point of sale operations. Topics concerning tournament operations include event coordinator interaction, as well as a comprehensive overview of a tournament event from start to finish. The information within this course will also be utilized during the student’s internships. (Fall)

  • BPGM 2141 –  Player Development / Golf Instruction

    This course will introduce students to the importance of teaching the game of golf and how great instruction/coaching leads to player development, satisfaction, and potential future business. This course will assist the development of the student’s appreciation for maintaining and enhancing the lifelong enjoyment of the game for all players regardless of skill level. The information within this course will also be utilized during the student’s internships. (Spring)

  • BPGM 2188 –  Guest Services and Fleet Management Internship

    In this course students will acquire hands-on experience of effective guest service theories and golf car fleet management. Students will work with all guests including both outside and inside service and support situations. This will include initial guest interaction and guest support operations throughout their visit to the golf facility. This will allow students to practice and apply theories by assisting guests, resolving potential problems, and providing positive customer interaction. Fleet management experiences will provide hands on opportunities to apply the advantages of important preventative scheduled maintenance procedures that ensure the golf car fleet’s longevity, and understanding the advantages and/or disadvantages of leasing or buying golf car fleets. Prerequisites: BPGM 1111 and BPGM 1121 or with director approval. (Summer)

  • BPGM 3151 –  Food and Beverage Operations / Retail Management

    This course is an introduction to all aspects of food and beverage operations, including banquet operations. It will provide an overview of how food & beverage should be an important segment of a golf facility’s ancillary revenue stream and a source of profitability. Additionally, retail management as it pertains to the golf shop will be covered. Topics for retail management include, purchasing and inventory management, as well as maximizing profit margins by maintaining acceptable cost of goods sold. The information within this course will also be utilized during the student’s internships. (Fall)

  • BPGM 3161 –  Turf Grass Management

    This course provides a foundational overview of turf grass management. This will include a broad perspective of managing and cultivating best turf grass practices as well as golf course maintenance equipment management.  Additionally the course will provide an overview of the many roles and responsibilities of the Golf Course Superintendent. The information within this course will also be utilized during the student’s internships. (Spring)

  • BPGM 3188 –  Golf Operations Internship

    In this course students will acquire hands-on knowledge and overview of all golf operations. This will include hands on experience in the golf pro-shop, exposure to the food service operations, tee sheet management, and personnel scheduling and management. An overview of facility maintenance and schedules will be examined through application and observation.  This internship will also further prepare them for guest service interactions and for their internship in the food and beverage operations and retail management by providing a general overview of those operations. Prerequisites: BPGM 2131 and BPGM 2141 or with director approval. (Summer)

  • BPGM 4171 –  Business Planning

    This senior level course introduces students to the many business planning practices that the Manager encounters on a weekly, monthly, and yearly basis. Topics will include managing and forecasting golf facility financial strategies, developing and implementing annual budgets, and evaluating best strategies to develop efficient personnel management practices. The information within this course will also be utilized during the student’s internships. (Fall)

  • BPGM 4181 –  Golf Course Marketing

    Golf Course Marketing is a senior level course that will introduce students to the many different and very important forms of golf course marketing mediums. Topics such as, the importance of understanding the customer, effective forms of golf course marketing, lead generation and the sales process, will be covered. The information within this course will also be utilized during the student’s internships. (Spring)

  • BPGM 4188 –  F&B Operations / Retail Management Internship

    In this course students will acquire hands-on experiences to the food and beverage F&B operations and retail management. This will include daily operations of the F&B operation, banquet preparation, service and breakdown. Pro-shop operation experience will include retail sales, merchandising, inventory management, marketing and practical guest interaction opportunities. Point of sale systems POS will be used and studied to demonstrate their impacts on inventory and profit and loss. Prerequisites: BPGM 3151 and BPGM 3161 or with director approval. (Summer)

 


Career Opportunities

Foresight LogoOur graduate’s futures are important to us; we will seek to network with and utilize the many local golf courses as employment opportunities. There are over 170 golf facilities within a 100 mile radius of The University of the Incarnate Word and approximately 50 within a 25 mile radius. This will provide many opportunities for our students to become an integral part of these golf facilities' teams. To ensure the program’s success, we will also seek consistent feedback from these organizations to enhance, improve, and perpetually evolve this program to meet the future needs of the industry.


PGM Facility

The Professional Golf Management Facility is designed with 13,000 square feet, featuring four contemporary classrooms, state of the art training facilities and a specially designed putting green for UIW. The PGM Facility is located next door to The Republic Golf Club on San Antonio's south side, near Brooks City Base. It is home the PGM Program and the Men's and Women's Division I Golf teams.


Affiliations

NGCOA

ACBSP Logo 

Allied Member of the National Golf Course Owner’s Association
 
Accredited by the Accreditation Council for Business Schools and Programs
 

For more information, please contact:

Mr. Brian L. Graybeal
Director, Professional Golf Management Program
University of the Incarnate Word
4301 Broadway
San Antonio, Texas 78209
(210) 805-5839
graybeal@uiwtx.edu

 

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Commission on Colleges, Southern Association of Colleges and Schools, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, Web site: www.sacscoc.org.